To address the growing obesity epidemic, commissioners of the Health and Wellness
Trust Fund created a comprehensive program that would promote and help implement
proven and innovative interventions to increase people’s physical activity and improve
nutrition choices.
HWTF partnered with Blue Cross and Blue Shield of North Carolina to launch Fit Together
in 2004, a statewide campaign designed to raise awareness around the dangers of
unhealthy weight and to equip individuals and communities with the tools they need
to address this serious health concern.
In 2005, Fit Together unveiled
Fit Community, a program to recognize and reward
municipality and county-wide efforts to promote physical activity, healthy eating
and tobacco-free programs, policies, environments and lifestyles.
What is a Fit Community?