Beginning the Movement for Better Health

To address the growing obesity epidemic, commissioners of the Health and Wellness Trust Fund created a comprehensive program that would promote and help implement proven and innovative interventions to increase people’s physical activity and improve nutrition choices.

HWTF partnered with Blue Cross and Blue Shield of North Carolina to launch Fit Together in 2004, a statewide campaign designed to raise awareness around the dangers of unhealthy weight and to equip individuals and communities with the tools they need to address this serious health concern.

In 2005, Fit Together unveiled Fit Community, a program to recognize and reward municipality and county-wide efforts to promote physical activity, healthy eating and tobacco-free programs, policies, environments and lifestyles.